CAMILLA AND MARC is an Australian women’s luxury fashion label. Here I worked across multiple seasonal campaigns and brand projects. One of the biggest undertakings during my time there was a brand identity refresh which launched in July 2022. I worked as part of the in-house team to strategise, design and produce the new branding. The goal of the project was to devise a new visual identity which highlighted the brands timeless aesthetic, to refresh it’s digital and social channels and to devise a packaging suite that was in line with the brands new sustainability goals.
The refreshed identity comes to life across a wide variety of applications. From clothing and accessories to print, digital and environmental touchpoints.
To launch the new brand identity across digital and social platform we commissioned 3D artist Dylan Buzolich to create a series of animations.
Identity in application - Stores and packaging. With a clean tonal palette as a base the stores can evolve seasonally with the introduction of colour and features inspired by the newest collection. Packaging was also designed to be timeless and functional with boxes and garment bags devised to not only deliver clothing but to be used to store clothes in for years to come. Every single item in the brand suite was updated to ensure that it is completely recyclable and made from FSC Certified material.
Art Direction for the Spring Summer 2022 campaign, shot by Tanya and Zhenya Posternak in New York. The clean and simple images served a moment of freshness for the brand - re-focusing on the spirit of the CAMILLA AND MARC woman
